We in the sector do this work because we believe that everyone should have the opportunity to reach their full potential. Yet the health and human services sector is experiencing deep funding cuts and flat charitable giving that leave organizations ill-equipped to address the complex issues facing their communities. The important work of human services is simply not resonating with the public.
The National Human Services Assembly’s Reframing Initiative seeks to change that by building public understanding of the sector to encourage more vibrant civic participation and deepen support for effective programs. As part of this multi-year research project, the Assembly engaged the Frameworks Institute, a renowned nonprofit communications firm, to develop an evidence-based strategy for reframing the work of the sector.
In this session, you will hear the findings from this groundbreaking research and learn how to help lead efforts to create a cohesive voice for human services. We will also do hands-on activities so you become familiar with using a new and robust set of online tools. You will leave the session better equipped to integrate a new narrative into your communications strategies.
Attendees will:
Who should attend?
Ilsa Flanagan is an organizational strategist with nearly 20 years of experience designing and leading public good initiatives across multiple sectors. In her consulting practice she partners with leaders to build thriving communities and lead social innovation. She is currently the director of the NHSA Reframing Initiative, which is providing research-based communications tools and training to the sector to help build public support for their work.
Ilsa was the founding director of several organization-wide initiatives focused on social and environmental change in the corporate and higher education sectors, including the University of Chicago and LaSalle Bank. Earlier in her career she spent several years in the United Way system, including as vice president for public policy at United Way of America.
Ilsa is an attorney and graduate of The American University Law School. She received her undergraduate degree from Moravian College in Bethlehem, PA.
Eligible for 4 hours CEU.
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